GoDaddy recently surprised Madison Avenue by hiring an advertising agency to develop a more professional image for the company,chanel, which became notorious for commercials, created internally,polo ralph lauren, that featured scantily clad “GoDaddy Girls” and double entendres. A commercial that is the first work for the client from the agency,chanel occhiali, Deutsch New York, suggests that GoDaddy is trying to grow up in a hurry.
The commercial for GoDaddy,ralph lauren, which registers Internet domain names and is a Web hosting provider, is to start running during the coverage of the Summer Olympics. The spot includes a barely dressed woman,ralph lauren outlet,ralph lauren, but she is treated in a tongue-in-cheek manner. “Behold Charlene,borse gucci prezzi Corrections - The New York Time,ralph lauren pas cher,” intones an announcer. “Charlene is how GoDaddy attracts domain name customers.”
The nymph is joined by an awkward-looking GoDaddy technical employee. “But there is also Carl,polo lacoste pas cher,” the announcer declares. “Carl is how GoDaddy keeps customers.”
“GoDaddy.com,” the announcer concludes. “Charlene on the outside,chanel ralph lauren pas cher Jamie Dimon and JPMor,ralph lauren femme Noam Cohen - Media Decoder Blog, Carl on the inside.”
The commercial “captures what we wanted to do really well,polo ralph lauren pas cher,ralph lauren pas cher,” said Warren Adelman,polo lacoste,polo ralph lauren, the new chief executive at GoDaddy,polo ralph lauren, whose decision it was to end the era of what the founder, Bob Parsons,polo ralph lauren, called “GoDaddy-esque” ads.
“We wanted to acknowledge our past,” Mr. Adelman said,polo homme polo femme Obama budget sets up e,ralph lauren femme,free of charge, and “not walk away from” it, but also begin to talk more about “products and services” and “who we are.”
Greg DiNoto,borse gucci, chief creative officer at Deutsch New York,polo ralph lauren pas cher,ralph lauren pas cher HIDDEN LOSSES, said: “The sexy side of GoDaddy has had a purpose,polo lacoste pas cher,ralph lauren femme, to get attention. We wink at that and use it to open a door to another side of GoDaddy, as a reliable tech company, that consumers need to know about.”
As for fans of the “GoDaddy-esque” approach,ralph lauren pas cher, Mr. DiNoto said, “consumers appreciate brands that don’t walk away from where they’ve been.” Mr. Adelman put it this way: “We hope they have a really good sense of humor; they’ve demonstrated that in the past.”